Vanity - Teaming with OneRepublic to Help Feed America

Vanity and OneRepublic Team Up to Help Feeding America
“Share the Secret About Hunger” for 49 Million Americans

Campaign goal is to provide 100,000 meals through an in-store food drive and CD sales.

National fashion retailer Vanity is partnering with pop band OneRepublic to help fight hunger with a promotion that will benefit Feeding America, the nation’s largest hunger relief organization. The “Share the Secret About Hunger” campaign aims to raise awareness about food insecurity incurred by 49 million Americans everyday at a national level as well as provide hunger relief for people in communities across the country. 

From September 7 through October 16, Vanity will be collecting non-perishable food donations in all of its stores, which will be distributed to local food banks that partner with Feeding America. Vanity, in association with Interscope Records, also will be selling exclusive OneRepublic “Waking Up” CDs, and offering chances to win prizes in-store and online. Vanity will donate all of the proceeds from CD sales to Feeding America. Every CD sold will help to provide approximately 21 meals for those in need.

During the six-week promotion, Vanity will offer customers who donate food or buy the OneRepublic CD with a coupon for 25 percent off one regular-priced item, redeemable in store or online at eVanity.com through November 23, 2010.